What a fun event! It was the highlight of my week in Dubai. Is it a bit touristy? Yes, but still worth the time and money. We were picked up at our hotel, then headed to the desert. Took about 50 minutes to reach the first staging area. It was a place for the driver to deflate tires in preparation for the dune riding. We had time for a quick bio break, and were advised by the driver not to buy things there, as they were overpriced. There was the option for riding ATVs, but we didn't. Lots of families and couples playing on swings, enjoying the environment. Jumped back into SUV, drove about 10 min to the next point to prepare for duning. Waited on a couple of other SUVs in order to convoy in the dunes. Lots of fun, somewhat scary, and if you get car sick, be prepared! You may want to take something before hand. Stopped for aobu 30-45 minutes to watch the sunset. There was also the opportunity to sand board, which only a couple of people did. Jumped back into SUV and drove to the camp. Lots of other tour groups were already there, this is NOT a private dinner experience. Having said that, is was very organized and lines went quickly. Food was good, started with falafel and pita as appetizer, then buffet line opened up. Watched a belly dancer, got henna tatttos, bought a beer alcohol not included, road a camel short distance: think pony ride at the State Fair..., then the piece de resistance...the tourana dancers. Wow! Worth the money just to watch him. Back at our hotel by 9pm-ish. Our driver, Ali, told us a little about his life in Pakistan and shared he lived a tribal life, migrating around the country. Highly recommended excursion!